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exhibitor survey reports
Paradise City collects sales surveys from artists at the conclusion of
all of its shows. We think it is essential to have an accurate understanding of what is happening in the marketplace.
As a living entity, the art and craft world needs to adapt in a timely fashion to a changing environment.
What is selling, and why? Who is it appealing to? Is collectible or functional
work selling better, and in which media?
Paradise City bases its evaluations entirely on the anonymous
questionnaires that are returned by roughly two-thirds of the exhibiting artists in
each show. This translated to 300 sales reports turned in by our artists last
fall.
The extremely high number of forms returned offers us a very clear snapshot
of what is actually happening out on the floor, just like our extensive customer
surveys tell us where people are coming from and why they came to the
show. This information allows us to strengthen our marketing and membership strategies
to optimize our artists' ability to succeed in the marketplace.
In addition to sales made at the show itself, many artists report important gallery
and museum connections. Hundreds of regional gallery directors, museum curators,
professional decorators and designers receive Paradise City Guides, personal
invitations, and VIP passes to every show. Paradise City creates marketing
opportunities for its artists year-round. Our ongoing publicity activities, in
conjunction with the Paradise City Guide and www.paradisecityarts.com, keep
you in front of collectors both before and after each show.
'In my opinion, you are the best at
putting together a visually compelling show, at marketing the show to the
public, and at treating your artists respectfully. Much credit to you for all of that.'
--from Exhibitor Survey |
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other advertising and marketing initiatives
Paradise City augments its publicity and advertising with a variety of marketing initiatives
targeting serious collectors, designers, gallery directors and museum curators.
These efforts increase high-end sales at the shows, and facilitate valuable connections
leading to prominent gallery exhibitions, serious commissions and the placement of
many pieces in important public and private collections.
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• Thousands of collectors receive an attractive online newsletter with colorful images and links to Paradise City's website before each event.
Paradise City coordinates the distribution of this newsletter to exhibitors' email customers upon request.
• Exhibitors benefit from expert marketing assistance and professional press materials. Simple personalization often results in advantageous editorial coverage.
• Paradise City introduces desirable demographic populations to collectible crafts and fine art through liasons with charitable organizations, museums,
upscale publications and city and state visitors bureaus.
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sales & surveys