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From the Directors:
Paradise City, in its shows, its magazine and via its acclaimed website, works to bring together both
established and emerging artists and craft designers with an ever-broadening base of collectors. We
work hard to support new avenues of artistic expression and to create fresh opportunities for the
furthering of artists' careers. Paradise City always puts publicity for its events in a position of primary
importance, setting new standards for its innovative visuals, press kits and promotional materials. These
promotional efforts continually build upon the loyalty of a highly sophisticated and affluent customer
base.
Our efforts do not stop with the shows, but continue year-round. It is essential,
as show directors, to find fresh ways to energize a jaded public and entice a new
generation into the collector's fold. In an ever-changing marketplace, maintaining the status quo is
just not an option. Paradise City augments its publicity and advertising with a variety of marketing
initiatives targeting collectors, designers, gallery directors and museum curators.
Two of the most exciting and successful programs have been Paradise City
Membership and the Paradise City Guide.
- • Paradise City Guide
- • Paradise City Membership
- • online Artist Showcase
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Paradise City Guide:
This glossy, full color magazine has become an important resource for art buyers
and craft aficionados. It is now mailed directly into the homes
of over 75,000 subscribers twice a year. It is also distributed through
galleries, hotels, restaurants, museums, and visitor centers.
The Guide is handed out as the official show program at all
Paradise City Arts Festivals. Total readership now tops 200,000!
Who are these readers? Their demographics show that they are affluent, educated, culturally
sophisticated and live in some of the Northeast's most exclusive zip codes. But most importantly, they
have been patronizing Paradise City shows for years and are
proven collectors of fine art and craft. In fact, our marketing surveys indicate that
over 75% of Paradise City Arts Festival attendees also buy work at art and fine craft
galleries on a regular basis.
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'Thank you to you and your
team for another lovely Paradise
City show this fall. It’s one of
my favorites! We certainly had
a great weekend... thank you
also for including me in your Fall
Paradise City Guide. The publicity
is very much appreciated. I’m
looking forward to applying for
next year.'
--from Exhibitor Survey |
As you know,
one of the keys to increasing attendance and sales is to expand the
number of impressions you make on qualified prospects. The Paradise City Guide is an
important and proven way for us to maximize your exposure to Paradise City customers.
Its high production values and interesting editorial content make it a long-standing piece
that remains in circulation and on people's coffee tables for months.
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Paradise City Membership:
The Paradise City Artist Membership Program makes it easy for you to tap into key
marketing services that help you reach a much broader base of qualified collectors. In just
four years, the program has provided the following benefits to over 200 members:
• Sent out over 500,000 postcards to members' mailing lists at no cost (we pay the
postage!). Personalized with distinct artist messages and admission discounts for each
customer, these mailings saved members
$120,000 in printing and postage fees while dramatically increasing the effectiveness of their
direct mail efforts. This benefit alone can pay for your membership!
• Provided almost 500 discounted advertisements in the Paradise
City Guide, saving members $105,000 in advertising and
design fees. The Guide is now
read by 200,000 proven buyers of art and craft annually, with more than
75,000 Guides mailed to collectors in advance of the shows. Members who
advertised had the Guide sent for free to their customer mailing lists in the
regions of the shows. This benefit alone pays for your membership!
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Saved artists countless hours and $70,000 in application
fees through our streamlined, no-fee, members-only automatic
application process.
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Created more than 300 free exhibitor web pages for the Artist
Showcase on www.paradisecityarts.com. With over two million
page views in the last year, the Artist Showcase has proven to help artists
make sales before, during and after the shows.
This marketing partnership between Paradise City and its artist
members works. From the many hundreds of artists sales reports
we received from last year's shows, Paradise City Members
averaged $1800 more in sales per show than non-members!
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online Artist Showcase:
Any artist exhibiting in one or more Paradise City Arts Festivals qualifies for an optional 'virtual booth'
at www.paradisecityarts.com for a nominal annual fee 'a la carte'. The Paradise City Membership will provide a page for you as part of its annual subscription package.
All those collectors cruising the Internet can learn more about you and your work through your exhibitor webpage on www.paradisecityarts.com before and after visiting the Paradise
City Arts Festivals!
get more details here...
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'Classy and nicely done!
Some might judge the success of an event by its
website... having returned from Marlborough less
than an hour ago to view this website, I can attest
that both are wonderfully laid out, well organized
and full of fabulous artisans. Thank You!!!!'
-- D.R., Providence, RI
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